Mary, Queen of Shops [ Series: Mary, Queen of Shops ]

Retail guru Mary Portas goes to the aid of Lucy Weller, a former theatre set designer, owns and runs Selkie, a ladies fashion boutique in the centre of York. A fabulous building and a wonderful location haven't been enough to attract York's sophisticated forty somethings over the threshold, and when Mary visits for the first time the reason for that is crystal clear. Lucy's Halloween-themed window says second-hand shop rather than fashion emporium and inside it's apparent that Lucy's forgotten she's selling fashion and instead has given pride of place to ironing boards and doll's houses.